Once upon a time (4-5 years ago), on page SEO involved forcing your primary keyword into the title, headings and body text of the page you are trying to rank.  Not too dissimilar to the way Yoast SEO and most bloggers guide users nowadays.   If you wanted to rank highly for a specific term, you … Continued

I had been noticing some odd movements / patterns in local SEO keyword positions for a number of sites that had been holding strong.  It appears Google has been playing with their local algorithm filters since the end of November 2013.  A number of other SEO’s I frequently network with had commented on lack of … Continued

The source of the following post is Robert Adler (BOFU2U) of  Robert has a longstanding reputation within the internet marketing community. He is well known for thinking outside the box and specialises in controlling search engines for a variety of nefarious ends.  In his spare time he makes a habit of dropping nuggets of … Continued

With Google algorithms becoming increasingly restrictive comes the demand for a rich, relevant backlink profile that can withstand change after change. The days of merely dropping a link into an online directory are all but over, and it’s now becoming more about showing expertise in the client’s niche for Google recognition, as we will show … Continued