Internet Marketing
A successful, digital strategy is based on a correct analytics setup of your website and your business.Need to Achieve an Internet Marketing Strategy That Really Works?
Historically marketing agencies have chosen to develop their strategies based on market research. In the online marketplace the successful web developer must still follow this traditional approach but with some important contemporary additions. Indeed, a successful approach is one that is multi-faceted and as intricate as the web itself. We all know that ‘keywords’ are the key to getting the required results from search engines, but keywords alone are only one piece of the puzzle.
Proven Track Record, Fast, Reliable, Friendly Service
After your free consultation with one of our SEO specialists we will tailor an Internet marketing strategy that suits your business and your unique requirements. Part of this process involves assessing your existing web content and your current branding to ensure it’s robust enough to achieve what is required to succeed in today’s internet climate. We then work with you to bring it up to date or adapt in just the right way to ensure you achieve the search results you desire. We assess how many incoming links your site has and how best to utilise social media to ensure maximum exposure and connectivity with your target demographic. Our services aren’t short term solutions. With Sussex SEO you can be sure that our results are here to stay. Of course search engines are constantly being updated but with us on your team you will stay ahead of the competition; we have expert knowledge and we instantly update ourselves with developments in our industry.
The Online Marketing Mix
There are literally hundreds of factors that need to be evaluated to ensure you get the correct ‘marketing mix’. In the modern age of e-commerce your company website is the hub which represents your business to the outside world but it must be examined in tandem with all other aspects of your marketing mix. Public relations, direct mail, print ads, radio and TV spots and other offline components must all be analysed to ensure they correctly support your web campaign. Creating a single brand, on or offline is about the adoption of a cohesive strategy, but never more so when adopting an approach that leans towards maximum optimisation of your web presence. Maximum web presence means maximum conversions. Maximum conversions ensures maximum profitability.
Customer Engagement Should Be At The Core Of Your Strategy
Companies analyzed
Market analysis
Content auditing
Customer auditing
Event tracking
In-page analytics
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