linking strategy

The fifth confirmed release of Google’s Penguin Algo filter just hit a few weeks ago.

Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015? It would appear so according to Google…. When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile … Continued

Category: Business advice

I had been noticing some odd movements / patterns in local SEO keyword positions for a number of sites that had been holding strong.  It appears Google has been playing with their local algorithm filters since the end of November 2013.  A number of other SEO’s I frequently network with had commented on lack of … Continued

This post is intended to give an insight the main considerations we make when building links. Page Rank: Pagerank as an algorithm works by examining relationships between similar content both on your site and 3rd party websites (links), freshness and relevance. Historically the more relevant links pointing at your site, the higher the page rank. … Continued

With Google algorithms becoming increasingly restrictive comes the demand for a rich, relevant backlink profile that can withstand change after change. The days of merely dropping a link into an online directory are all but over, and it’s now becoming more about showing expertise in the client’s niche for Google recognition, as we will show … Continued

Are you stuck trying to choose the right domain name for your client? Well, you are not alone. It’s one of the most common challenges web-developers face. To be sure, a good domain name is a vital aspect of website existence. In this age when business is going digital at a rapid pace, a good … Continued