evolution

Once upon a time (4-5 years ago), on page SEO involved forcing your primary keyword into the title, headings and body text of the page you are trying to rank.  Not too dissimilar to the way Yoast SEO and most bloggers guide users nowadays.   If you wanted to rank highly for a specific term, you … Continued

Matt Cutts, Google’s head of search spam, said on Twitter 06/10 not to expect a new update to Google Toolbar PageRank this year. The announcement came as part of an interaction between Matt Cutts and Twitter user Niels Bosch when Niels asked Matt if there would be a PageRank update before the end of the … Continued

One of the first steps of any SEO or PPC campaign should always be keyword research.  The name of the game is for your website to be found by as many people as possible for as many converting keywords as possible.  Traditionally it has been suggested that  if a keyword that attracts a large number … Continued

The source of the following post is Robert Adler (BOFU2U) of AutomatedTendencies.com.  Robert has a longstanding reputation within the internet marketing community. He is well known for thinking outside the box and specialises in controlling search engines for a variety of nefarious ends.  In his spare time he makes a habit of dropping nuggets of … Continued

The great guest posting gate of 2014 seems to have truly settled now and the stalwart of gaining trusted links and mentions to your site through hard work and quality content creation seems to be back to whatever is normal in the world of SEO is.  The perception of the space is now undoubtedly cleaner, … Continued

Category: Business advice