There is no point in having a high-ranking website that no one wants to read. Likewise, there’s no point in having great content if no-one can find it. If you are looking to increase your traffic and obtain more leads, then the combination of high-quality content and a good SEO strategy is crucial to the success of your business.
SEO and high-quality content, when executed correctly, can make the perfect pairing. The more creative, engaging and informative you can make your content, the better the chances of getting it to rank.
The process of creating content and amplifying it via SEO to grow an audience, generate brand awareness, convert leads, drive traffic or simply market a product is a complex one. We share our top tips for creating new, frequent and insightful content to help optimise your SEO.
The importance of keyword research
When producing content, you need to consider your consumer and how they are likely to find and engage with you. It is important to do your research and find out which keywords are most important to your industry and cross reference them with what people are actively searching for on Google. Once you have discovered the right keywords, you can tap into the interests of potential consumers through relevant content that will ultimately convert them to your brand as followers or customers. There are a number of tools that can assist you with keyword research.
Style and substance
That said, there is a lot more to writing content for SEO than stuffing keywords throughout your copy. As a rule, you should always write for the consumer and not for Google, weaving in your keywords in a natural and relevant manner. Customers like insightful information, and with just a few minutes in which to capture and hold their interest, the more informative you make it, the higher the chances of it being liked, shared and referred on for others to read.
Just like anything, when we constantly repeat the same thing over and over again, it starts to sound stale and boring. Google and other search engines are constantly reviewing their algorithms to see how authentic and up-to-date the information it displays is. Updating your content, saying something differently or voicing an alternative opinion are all effective ways of making it relevant again. When crafting your copy, the more you can write on a subject the better. Afterall, no-one can demonstrate convincing expertise within just a few paragraphs. Once you have become an authority on a subject matter, you will obtain trust from your audience, resulting in a loyal following and brand recognition.
Links, Sources and Citations
Quoting information, mentioning your business and linking to other authority sites within your article is good practice and provides trustworthy sources that will help to improve your SEO. It not only validates you as a credible business to search engines as you are associating yourself with other responsible websites, but it proves to your consumers that you know your stuff and have undertaken thorough research. Over time, if you can consistently produce your own evergreen content, then you may attract links of your own.
Testing your content
Now we know that quality content attracts quality web traffic. If it is well liked people will share the information, respond and ultimately take action. But to ensure that we are consistently producing blogs and articles that capture peoples interests, we must test and learn.
Content marketing metrics will measure consumption, shares, leads and sales, which will help you to understand the areas that you should be optimising and those are where investment should be reduced.
Ask the Experts
When you get the content right and learn how to leverage it in the most effective way; you’ll find that SEO is your most powerful marketing tool. Crafting effective content is a skill that times time to master and if writing is not your strong point, or time is of the essence, then it is worth paying out for some high-quality content. Likewise, if you want to improve your website rankings, grow your traffic and increase your customer leads, then an SEO agency can help you rise through the rankings.
At TargetedSEO.co.uk in Southampton our digital marketing manager and highly experienced copywriter are on hand to help your business achieve its full potential online. Contact us for more information and for a free consultation.