It is not hard to see why video is popular these days. For one, video is an easy to digest format, that gives your eyes a rest from the overabundance of textual information found online. This is why the world reportedly watches 1 billion hours of YouTube per day.
In this post, we will highlight the 5 key reasons why video is crucial to your marketing strategy.
Video is an engaging content format that not only gives us real-life pictures of course when the video production is excellent, but is also easy to share across several platforms. London consumers love it because it is engaging and easy to digest, and marketers like it because it can give a massive return on investment via many channels. Video is also easily accessible to anyone who has internet access.
Search Engine Optimization. (SEO)
Search engines love videos because they view them as high-quality content. Because of this, using videos in various content types as well as on your main web pages can work wonders for your SEO, as long as the videos are correctly optimized as well. This means incorporating a solid Meta description, a strong title and the right keywords.
Nowadays, marketers are no longer taking a direct selling approach, and the reason? There is simply too much choice out there. Businesses and consumers simply don’t want to be sold to directly anymore; instead, most of them are doing an internet search to find out the best product or service in their area or even globally before they go ahead and take action.
Marketers and businesses in all fields need to approach their audiences with value-based offers instead of just a sale. Videos excel at giving consumers a real up-close and personal look at a product or service.
Staying competitive in a crowded industry
81% of business are now using video for marketing.
Videos are an excellent way in getting all sorts of messages out there, and if you think in terms of practicality, unique and short videos can make a world of difference when it comes to educating people about the benefits of a particular product. By using unique types of media and storytelling, you can catch people’s attention and retain it while they are actually entertained.
Depending on how a video matches your product or service, you may want to use an illustrated explainer or animated video to help you stand out from the crowd.
Most people who get an opportunity to see a product in action through an explainer are more likely to buy it. The landing pages are also a great place to upload videos to – supposedly boosting the conversion rates by up to 80%. Just make sure to keep the autoplay feature off so as not to scare the customers with loud noises.
Video is also a great way to boost conversions on websites because they keep people around for long enough to scroll through the site. This is particularly true for those people who don’t like reading a lot. People watching a video supposedly stick around for some three whole minutes longer if there is a video on a web page. At Coolbox, we are particularly good at producing attention seeking and conversion boosting video using our expert production techniques and experience.
Ever wanted to market your business through Instagram stories or Facebook Live? If you would like to market your products in social media, particularly in competitive areas like Brighton or London, you’ll need to learn how to make basic videos and edit them for social media.
Snapchat and Instagram stories are both excellent ways for offering people intimate glimpses of what you are up to, and are a great platform for creative tools. And these videos disappear after 24 hours. Therefore they have a more real-time feel and allows you to create new videos.
Video is not only fun to watch, but it is one of the best ways to get up close and personal with your potential customers and give them a real glimpse of what you and your business are doing. The key here is to think beyond your products and profits, show them your philosophy or share some important information. The more they know about your commendable practices, the more they are likely to stick around.
To help boost your business, at Coolbox, we are more than willing to taking you through the steps of growing your business through video marketing.
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