Category Archives: Online marketing

E-commerce has forever changed the way in which we do business, this change has affected every aspect of business and it is essential…

Time and time again, we hear someone say content is king. The phrase has been overused and beaten to the bush, but where…

Google Ads has a number of different settings available that can have a dramatic affect on your Pay Per Click performance.  One of the…

We all tend to be attracted to different things, right? Well, that is human nature.  How many sites have you visited in the…

Reputation is critical to the success of any business. People pay attention to what is being said about your business and this largely…

With Google algorithms becoming increasingly restrictive comes the demand for a rich, relevant backlink profile that can withstand change after change. The days…

Are you stuck trying to choose the right domain name for your client? Well, you are not alone. It’s one of the most…

One of the first steps of any SEO or PPC campaign should always be keyword research.  The name of the game is for…

Is it true that Google will effectively penalise mobile-unfriendly sites from April 21, 2015? It would appear so according to Google…. When it…