Blog Marketing

Your blog – the voice of your brand and a boost to your rankings

Almost every business seems to have some kind of blog these days, but few businesses are doing it right. A blog can be a persuasive piece of marketing communication, but it can also form a highly strategic part of an effective SEO strategy. We’re experts at creating blog content that meets both requirements.

While your main site copy should be sales performance focused, your blog should have a softer, more consultative approach. Many businesses find that informed customers are also far more engaged. An example would be an online bookmakers who choose to educate their customers on betting strategy in order to build an enthusiastic and active customer base. It stands to reason that if you educate your customers, let them know how applying new knowledge will benefit them, then they will be eager to test it out.

If your goal is simply to acquire new customers or leads, rather than capitalising on your existing audience, then a blog can help you with that too. Your blog serves as the mouthpiece of your brand. The tone and content of your blog will vary depending on the brand you are trying to create, but any regularly updated and well written blog will present an image of a reliable and competent business who are experts in their field.

Of course, it also has to be relevant to the search terms you need to rank for. Our technical staff will find the most profitable search terms and the very best keywords to boost the ranking of your business, and ultimately significantly improve the amount of traffic head towards your site.

Then, our expert wordsmiths will weave the keywords into your blog posts without compromising the quality of the content.

The best part is that we have developed a model to price these services at a cost that even the smallest businesses can afford.

If you’re interested, then give us a call today to learn more.